Product launch checklist

Everything a creator's digital product launch needs, in order: the map, the machinery, launch week and the follow-through. Work through it top to bottom — or have it built and run for you.

(a) Weeks 1–2: the map

Before anything is built

1.1
Name exactly who this launch is for — one person, not everyone.
1.2
Write the single promise the product has to keep.
1.3
List the objections that quietly cost you sales, and decide the answer to each.
1.4
Set the price and the number of sales that make the launch a win.
1.5
Pick your dates: open cart, close cart, and the runway before them.

(b) Weeks 2–4: the machinery

Build the run

2.1
Write the sales page around the promise and the objections — not the features.
2.2
Draft the email sequence: warm-up, open, proof, close.
2.3
Set up checkout, delivery and the thank-you page, then test them end to end.
2.4
Prepare every post, story and video for launch week in advance.
2.5
Decide where the traffic comes from: your list, your audience, partners.

Launch week

3.1
Open with the promise, not the product — remind people why this exists.
3.2
Show proof mid-week: results, stories, answers to doubts.
3.3
Handle questions fast; every unanswered doubt is a lost sale.
3.4
Close with a real deadline and stick to it.
3.5
Keep showing up daily — you stay front, the system does the pushing.

(d) The compounding part

After the close

4.1
Deliver immediately and make the first experience excellent.
4.2
Survey buyers and non-buyers — both tell you what to fix.
4.3
Turn results into proof for the next launch.
4.4
Write down what worked, what didn't, and what changes next time.
4.5
Decide the next release before the dust settles — no reset to zero.

(e) Want it run for you?

The checklist is the system. I build and run the system.

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